![]() According to HubSpot, in 2020, Stories were the most popular video format on the platform. Well, the answer, like Instagram and the internet itself, is dynamic. So, which one should you use for your content? If your account is verified, 60 minutesĬolloquially, video formats refer to the different types of Instagram posts. Here is a quick look at the ideal length of videos in different posts. One way to maximize your video’s engagement potential and stay within Instagram’s requirements is to keep things short. File Size Limit (IGTV) - 650MB for ![]() Supported Audio Codecs - AAC and Vorbis.Other technical formats to consider include: This applies to all kinds of video content, including Stories and IGTV. Now that you know the correct dimensions for each type of Instagram post, in what format should you create them?įrom a technical perspective, your videos should always be in MP4 or MOV. So, consider the content and tradeoffs before choosing the orientation. Then again, event and nature videos are better in landscape. It only applies when the video is in portrait dimension, though. It is also possible to edit the preview clip. The cool thing about posting this type of content is that users see a 15-second preview of the video. You can use landscape and portrait videos as IGTV posts, but Instagram recommends the latter. There is no full-screen mode for Reels, so it has to be in portrait mode. It is always better to resize the video or post it on Instagram feed in cases like this. Besides that, in portrait mode, you get to fit a lot more content on the screen. If you opt for landscape for whatever reason, there will be large black bars (dead space) around them. That’s because Instagram designed the feature for vertical viewing. Storiesīitesize video content like Stories is unquestionably better in portrait orientation. However, the dimension of the first post applies to all the photos and videos in the carousel. Carousel PostsĬarousel posts are feed posts, but with multiple (up to 10) images and videos in one post. When the focus is on a singular entity, portrait dimensions fit most. When you are trying to capture as many subjects as possible, square and landscape videos work better. So how do you know which one to go with? Well, it depends on the focus of your video. Here are the recommended dimensions for each. Square remains the most popular, but you can upload portrait and landscape videos too. Feed Video PostsĪgain, Instagram supports three types of feed posts. Without further ado, here are the latest video dimensions for all types of Instagram content. Regardless, the dimension that works for Stories is not the same for Carousel or Feed videos. It is good practice to repurpose a video from one content type to another. All your hard work could come to naught if your video is out of focus or blurry.Īnother thing. If you are wondering why you need to bother about any of this, that’s because Instagram crops content if they don’t meet its requirements. The definitive dimension range for an Instagram video is between 320px and 1080px, and it can either be square, portrait, or landscape. In this case, higher dimensions mean better clarity. Generally speaking, the dimension of a video is about the depth of pixels in each frame. Instagram Video Dimensions for All Types of Content You will also learn how to resize any video for each format, from reels to IGTV. In this blog, you will learn everything you need to know about the latest Instagram dimensions for different types of content. Sometimes, it is about something as simple as getting the dimension and format of your video right.įailing to meet the platform’s requirements could be the difference between obscurity and high engagement. Getting the best out of Instagram is not just about creating viral-worthy videos.
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